Objective

To help the brands

develop corporate reflexes against social and environmental problems, and
build social strategies on social and environmental values in relation to its field of operation,
so that they can achieve “business results” in line with their fundamental values (their DNA), competitive edge, corporate structure, priorities, needs and potentials.

Marjinal Sosyal supports the brands’ sustainability by helping them make the right investments which;
increase their communication capability,
make them stand out among their competitors,
help them gain strength in the competition,
enable them to manage risks,
meet their needs and expectations.

Approach

Marjinal Sosyal manages the implementation of Corporate Social Responsibility policies according to the principle of shared values.

We increase the brand’s economic, social and environmental competence and help the parties meet in frankness, real mutual benefit and positive business results.

Frankness

is based on existing positive impacts.

Real benefit

analyzes possible areas of development and contribution from the perspective of the brand’s social position, also taking into account the brand’s real needs, expectations, problems, solutions.

Business results

focus on the relation between investments and gains.

What is the difference of Marjinal Sosyal?

Brands have high expectations for their CSR investments. A CSR project should;

1
Boost reputation
2
Increase brand value
3
Reflect the spirit of the brand
4
Produce communication value
5
Enhance brand loyalty
6
Increase employee loyalty
6
Support sustainable development and corporate sustainability


These are ‘natural’ expectations resulting from the outcomes of best practices in Turkey and the world.
Marjinal Sosyal promises to plan and implement the investments that will meet these expectations.


Marjinal Sosyal will keep this promise by
1
Engaging the organization and its employees in the process
2
Making sure the CSR strategy and blueprint is based on the organization’s social analysis
3
Basing its CSR plan on the organization’s social competence and its current applications
4
Identifying the organization’s real needs
5
Determining the field, subject and method of the investment according to organizational data
6
Developing and implementing result-oriented and sustainable CSR projects that have measurable outcomes and are in tune with the organization’s characteristics.

Products

Corporate Social Analysis


The stakeholders impacted by the organization’s field of operation are analysed in terms of their social position. The first thing to identify is whether the organization needs a social investment to empower its social position in the eyes of its stakeholders; then a social investment strategy is built. The relevant suggestions and the expected benefits are listed according to the investment strategy.

1
Social impact assessment
2
Brand impact assessment
3
Stakeholder mapping
4
Evaluation of existing social investments
5
Corporate social needs mapping based on priorities
6
Social position, investments and investment-benefit ratio analysis

Corporate Social Program

In cooperation with the company’s own human resources, we determine the organization’s social mission, vision and social target and prepare a roadmap to manage social investments effectively.
1
Stakeholder engagement modeling and implementation
2
Social database examination
3
Social performance assessment
4
Evaluation of social needs and priorities
5
Founding learning organizations
6
Identification of mission, vision and objectives
7
Developing CSR projects

Social Project

Based on the brand impact, social projects are built in line with the expectations of customers, other stakeholders and public in general.

1
Corporate social review
2
Brand impact analysis
3
Subject analysis
4
Investment-benefit analysis
5
Project

Corporate Social Communication

We help organizations communicate with relevant stakeholders about their social position, activities in the social fields they impact, value of these activities, existing social investments, strategies and plans and help them empower their communication activities with social content.

1
Corporate social review
2
Stakeholder mapping
3
Corporate social performance and value analysis
4
Social communication strategy
5
Implementation of the communication plan

NGO Consultancy Center

Using the NGO database, we prepare NGO strategies for companies; plan relevant investments and procedures in line with this strategy and support the process and implementations.

1
Corporate social review
2
Corporate social position and investment analysis
3
NGO investment strategy
4
NGO investment plan
5
NGO investment implementation

References

Contact Us


Cumhuriyet Caddesi
El Irak Apt. 165/5
Harbiye 34373 İstanbul
P: 0 212 219 29 71 (pbx)
F: 0 212 224 92 80